- Jan 6, 2009
- Reaction score
- Jacksonville, Florida
Easy, it's like the internet and clicks.
He's had this already in spades, though. Plus a documentary (albeit on Facebook) to go with it where he weirdly kissed his son on the lips while he was shirtless.
The brand currency of TB12 is very likely to grow simply due to the increase in interest that Brady himself and by extension, his brands will attract by starting off in a new team and away from the team he was so successful with for nearly 20 years.
The growth in his brand will come more from the documentary, from a marketing standpoint, than moving to Tampa. I gather you're likely from outside the U.S. (my apologies if I'm mistaken here), but Tampa is a small football market. Hell, a good number of fans in attendance at most of their games in the next two seasons will probably be Pats fans living in Florida. This move was purely based on the fact that Tampa (minus Brady) was more ready to win now than New England (minus Brady).
The sporting world will be watching intently.
They've always been watching him intently.
There is a new market starting in Tampa for him, a new market and that will extend across Florida. Plus, let's be honest, he will still have the loyalty and interest from a vast majority of Patriot fans. On a short term basis, the Bucs look in better shape than the Pats with better weapons for Tom, plus Gronk and the potential is there for an explosive offense. All of this generates attention, more followers on social media. more "clicks" and more exposure.
Brady was already huge in NE, had been steadily building the TB12 brand starting in 2016 and he can take this to the next level in Tampa. The fans that show up t Bucs games are not the target. As ever, it's the millions who will be tuning in to follow Brady to see how he gets on and what happens in this post BB world for Tom.
People love a story, brands love a story and this is a compelling one.
I just don't see how Tampa is a move based on expanding his brand more than a pure football move. If it was more about expanding his brand, there are plenty of other bigger market teams that he could have gone to. But in the age of Globalism, that doesn't matter. Your brand can be expanded in North Dakota while you live in Maine if you want to. Pure and simple, this was about football and maximizing his chances to win one or two more before he hangs it up for good. That he's trying to maximize TB12's exposure is secondary.