It was the stuff about him not fitting in to the "Patriot Way" i found bizarre. That's a really ignorant writer who believes that and who just does;t get it.
Gronk is a character and is larger than life. So that means he's not the archetypal Patriot?? What nonsense. Gronk has the respect of BB and Kraft because he works his but off and puts himself ahead of the team. That's all the team wants. The team are no asking for a load of Borg or monks. You can be yourself, a showman etc but as long as you commit to work hard and put the team first that's all the Pats ever ask any player. That's something the likes of Spikes never understood. The team didn't tell him to shut his Twitter account or stop being himself, they just wanted him to work his tail off and put the team first.