I am eyeliner queen, have worn it basically everyday since 7th grade. I've tried it all, but this is the only stuff that does stay on and in it's place. If you buy it from a MK lady it's i think $12, but on ebay I get mine for about $5 w' shipping and handling included. Usually if you buy a couple of things you only have to pay shipping for the one item. I am also an ebay queen, lol.