I've had a lot of vehicles, and a lot of tires, and yes the type, brand etc depencs on what vehicle.
I have a strange need to bond with the tread. If I am looking for a passenger car tire, either ASR or M&S but the tread has to look like it will hold the road and shed water or snow. Not just roll from here to there.
As for my truck, I know Michelin's are the odds on fav's but the price tag can scare some away. I prefer a good aggressive tread, nothing that will howel down the highway, and has a good load rating, like E.
As for the name brands, they distribute many "No name" brand tires that are actually manufactured by the big boys.
Aside, I just purchased Yokaham Avid's for my girlfriends car, and they seem to be pretty good so far.