I have always been Android, though I recently got a iPhone for work. I have NEVER liked Apple's model of proprietary hardware and software, and the resulting high prices for it.
They did change the cell phone market for the better once they entered and made everyone else get better, but they have not innovated in this area for quite a number of years.
All that being said, I understand people who like and use Apple products. For the things they can do, they tend to do them well and reliably.
I prefer the newer features and customization of options that come from the more competitive Android field. In fact, I may actually be picking up a new phone this weekend to replace my Note 4.