I actually disagree with the bolded or partially do. Bill often pumps up opponents, which he'll do almost every in-season presser, but you can tell when he's just doing it strategically and when he really loves who a player is and what he does. It's almost funny at times, as in how he would praise Ed Reed or Larry Fitz to the rafters. He loves great players and looks for opportunities, for the deserving few (even if sometimes exaggerated) to hear it from a Living Legend. Those guys know his rep as a heartless monster is a media construct and are proud and thrilled that he recognizes them in that way.
He'll also do it for his own guys, but typically give modest praise, at least in public, until they hang it up. Only then will he tell you what he really thought/thinks about one of his players. He's a tough love sort of guy, but all those rings on the fingers of guys who have played here are more important than some of the pep talks that get delivered through the media by other coaches, many of whom don't last long in the League. Very few former players (Assante) rip him despite his crusty persona but he never, but never, publicly throws one of his guys under the bus. He takes all the heat for all of them and I find that a classy thing to do. I absolutely hate hearing other HCs doing that stuff. I know Bill's guys appreciate that. Did he rip Jakoby for the end of the Raiders game? Or Mac? Nope. It was all his fault. If you give yourself to football and do things the right way then he'll be loyal forever even if he doesn't butter people up. If you are into yourself and don't buy into his program then he loses patience and moves on without ever calling you out. When he rips an opponent, which is extremely rare, it is always somebody that mouthed off first or disrespected his players in public. And that is always hilarious because he will hold nothing back. He will rip them to shreds in a casual, matter-of-fact way.
I'm always fascinated by how he does his thing, even if I disagree with what he says or does. He lives by a Football code and expects his people will do the same. Nothing wrong with that.
I doubt he thinks Mac is really a bad kid with an attitude problem, but if anybody thinks he wouldn't give the starting job to Zappe if the kid outplays him in TC, then they haven't been paying attention. No matter what Bob Kraft or anybody else thinks. There are no sacred cows in Foxboro and I love it that way.