DarrylStingley on 01-08-2008 at 07:22 AM said:
The question is did the media take that mistake and turn it into a much bigger deal that it was.
Yes and no.
Yes because it got way more air time than any one story deserves IMO. I could say that about pretty much anything that happens in the NFL these days, that is sadly just the media climate right now. They beat things into the ground
But at the same time, this was about as close to a perfect media storm as we will see. You have these factors:
A.) The patriots off season moves had already put them at the forefront of media attention.
B.) The patriots are the most successful team this decade, and the only other team that even comes close is the colts.
C.) BB, as you mentioned, was arrogant about the whole thing, and his previous dealings with the media have also been construed as arrogance.
D.) The fact that it happened against the Jets (which lets face it is kinda like cheating against a toddler in Battleship) AND against a former mentor makes an already juicy story even Jucier.
E.) Finally, the league set forth a record punishment for it.
Add all that up (and a alot of other things I didn't mention) and you get the amount of publicity that it recieved, right or wrong (which doesn't really matter, it is what it is to qoute BB)
Also FWIW, Dungy also publically (I don't know if it's in the same comments you are talking about) stated that this had nothing to do with any of the times that the patriots beat the Colts (which I believe is the exact thing that Cowher said.)