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Data-driven decision-making is science and art.
Kraft: "In my 27 years as owner, I've never had to come up with so much capital before. It’s like investing in the stock market, you take advantage of corrections and inefficiencies in the market when you can, and that’s what we did here. We’ll see. Nothing is guaranteed, and I’m very cognizant of that. But we’re not in the business to be in business.
We’re in this business to win.”
We’re in this business to win.”