What? The Cowboys have the brand they do because of winning and being a dynastic team in the 70's and the early part of the 90's. The Pats have been the best team of the modern cap/FA era for 15 years and counting and I would also argue best franchise of all time based on winning percentage in both regular season and post-season. So yeah, the Pats will be talked about for years and years to come as every team tries to match what they have done in this era of football where teams change over personnel every 3 years.
no doubt about that. your team is the benchmark now. without a doubt.
just as we were in the 90s. but we have gone largely mediocre for 17plus years and the brand is still strong. if the pats can pull that off (cause we all know the sun doesn't always shine) than more power to your teams brand. on the other hand it might not need to so as long as belichek is there just like with gregg popovich with the spurs.