I was stumped that a kid out there in Indy wasn't chewing tabacco and mounting sheep, the whole thing was confusing, white kid from the Indy area rapping. I thought it was going to be a country song - you know another Leanne (Busta) Rhymes type of single
Anybody can rent studio time and record a song, doesn't mean it'll be any good. Probably wouldn't be too hard to get the local radio station to play it if it was about the local sports team's pretty good season so far. Also wouldn't be too hard to rent or buy some video equipment and make a crappy video of said song in front of the local stadium/back seat of your dads car.
I doubt the record companies are beating down the door to sign that kid to a record deal.