Yes. you're absolutely correct.
I'm sure, after awhile, that boisterous proclamations could be made, tending towards the greater good. And those proclamations will most likely be heartfelt. As well they should be. Because the world is lovely and some of us are doing our damndest to make it better. Despite bullshit, et al. And we understand we seem silly in perspective. But, yeah, tofu is never an 'oh, man, I can't wait for some tofu". Tofu is either a) indulgent pretentiousness, or b) genuine protein for folks that can't afford meat. C) it's is very rare that tofu is de facto right up anyone's alley.
imo, they are fake one way or another. If they're defensive about it, they mean it and wish they could rely on it for food. Their intentions are noble, but their executive is selfish. If they're not defensive about it, they're probale offensive about it. They hate it and wish they invented it. They'll give you dirty looks, especially if you're exciting about the possibilities.